JEWEL: Journal for Experienced Women Enjoying Life

About Us

Are You A Jewel?

Recently one of my friends and I experienced a very frustrating shopping trip to the mall. None of the clothes that we tried on made us feel good so we decided to treat ourselves to lunch. While waiting for the food to arrive, my friend informed me that although she didn’t want to brag or make me jealous, she wanted me to know that “she” was still able to fit into the earrings that she wore in high school. Stores and advertisers have long neglected our generation by catering to only the young and thin. Somehow my friend’s comment triggered a desire within me to do something about that.
It was only a few days later that four of us from SaddleBrooke got together after a golf outing and discussed the possibility of a publication targeting women from our generation. That evening “Jewel” was born. “Jewel” stands for Journal for Experienced Women Enjoying Life. It is the acronym we have given our new website publication that will target all baby boomer and senior women. Since we are not fond of being called baby boomers or seniors, we gave ourselves the name of the Jewel Generation. After all, we are the priceless, timeless women of our generation. We are the Jewels on the family tree.
Our vision for this website is that it will provide articles with informational content geared to topics that interest our “Jewel” generation. Besides focusing on fashions appropriate for our body style and age, we hope to cover health and relationship issues as well as travel and financial topics. Ultimately we hope to solve the frustration of both mall shopping and internet purchases via a future catalog portion. Our vision is to utilize age appropriate models featuring fashionable clothes that flatter our generation and body style. We are tired of our generation being ignored by the advertising and retail sectors and we are tired of looking at catalogs and ads that display the 20 something -size zero models.
It is time to show retailers and ad agencies that the Jewel generation is a force to be recognized not only because of our sheer size and the fact that we are increasing at the rate of 10,000 a day; but because we are the third largest economy in the world, only behind the U.S. and China. We would love for you to be part of the Jewel Generation team that shows the world we matter so email us at: and tell us what you think.  Don’t forget to subscribe to our blog to receive email notices when a new article is posted.  It’s free, it’s fun, and it’s for us – “The Jewel Generation”